Donate Life - "Jonathan Halloran"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

7213

Título	Jonathan Halloran
Agencia	Leo Burnett Chicago
Campaña	Names
Anunciante	DonateLife America
Marca	Donate Life
Posted	Julio 2017
Sector Empresarial	Donación de sangre/órganos
Lema	One organ donor saves many lifes.
Sinopsis	When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Medio	Prensa y publicaciones
Director ejecutivo de creación	Jon Wyville
Director ejecutivo de creación	Dave Loew
Fotógrafo	Jeff Sciortino
Responsable de la creación	Britt Nolan
Director de cuentas	Megan Lally
Director creativo adjunto	Doug Burnett
Responsable de conceptos / redactor	Soham Chatterjee
Responsable de conceptos / redactor	Kamil Kowalczyk
Ejecutivo de cuentas	Kaley Meier
Associate Producer	Laurel Schwartz
Associate Producer	Greta Nitzke
Fotógrafo	Jake Brusha
Productor de la agencia	Greta Nitzke
Productor de la agencia	Laurel Schwartz
Director de publicidad	David Fleming
Director de publicidad	Hilary Czarda