Jell-O - "Mannequin (30 sec)"

FCB Chicago

FCB Chicago Chicago, Estados Unidos

8128

Marca: Jell-O
País: Estados Unidos

Anunciante: Kraft Foods, Inc.

Título	Mannequin (30 sec)
Agencia	FCB Chicago
Campaña	Wiggle - Jell-O
Anunciante	Kraft Foods, Inc.
Marca	Jell-O
Fecha de primera difusión/publicación	2006 / 12
Producto	Sugar Free
Sector Empresarial	Comida
Lema	Every diet needs a little wiggle room.
Sinopsis	A young woman makes her way down the street, scooping a mouthful of Jell-O. With a satisfied smile on her face, she suddenly cuts loose into a wiggle. As her movements break into a dance, the woman pauses to observe a storefront display, where three mannequins dressed in red stand against a white backdrop. The mannequins open their eyes and magically come to life. They too take a taste of the Jell-O, which motivates them to sway happily from side to side. With red Jell-O cups in their hands, the once-stiff models break from their poses and pop through the glass window barrier to join their fellow wiggler in a parade of Jell-O celebration. As upbeat music swells, they dance in circles with arms waving in the air, and their bodies flowing like the gelatin dessert, as the camera cuts to shots of jiggling dancing red Jell-O. The women have good reason to be ecstatic, for a voiceover explains that the sugar-free Jell-O is Only ten calories because every diet needs a little wiggle room.
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Responsable de conceptos / redactor	Mike Bourne
Productor de la productora	Taylor Ferguson
Realizador	Thomas Kloss
Director de fotografía	Thomas Kloss
Productor de la agencia	Molly Flynn Scoggin
Productor de la productora	Erin Tauscher
Director creativo	David Thierry
Montador	Fernando Villena
Productora	Trio Films