Otrivin - "Pollution Pencils"

Wunderman Thompson

Wunderman Thompson Singapore, Singapur

Premios

613

This ad is part of the ACT Responsible Collection

Marca: Otrivin
País: Singapur

Anunciante: Haleon

Título	Pollution Pencils
Brief	The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country.
Agencia	Wunderman Thompson
Campaña	Pollution capture pencils
Anunciante	Haleon
Marca	Otrivin
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Medicamentos
Sinopsis	Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children.
Medio	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Director creativo	Aarti Nichlani
Responsable de la creación	Mateusz Mroszczak
Director ejecutivo de creación	Jon Loke
Director creativo	Gerald Chue
Director creativo adjunto	Tulika Shanker
Director artístico	Nuttawee Pisanprechatam
Realizador	Shamik Sen Gupta
PR Director	Jessica Hartley
Strategist	Jessica Hartley
Director Digital	Imagem Global-Marketing
Global Business Director	Hanna Essinger
Productor ejecutivo	Kimie Ong
Music Director	Eduardo Karas
Programación web	Eduardo Karas
Director artístico	Ee Min Goh
Illustrator	Gautam Dutta
Productor	Danny V Lobo
Responsable de cuentas de agencia	Vanessa Mafra
Productor ejecutivo	Vanessa Mafra