| Título | Designed In Bangladesh. Made in Europe. |
| Brief | The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made. |
| Agencia |
Accenture Song (formerly Kolle Rebbe)
|
| Campaña |
Designed in Bangladesh. Made in Europe.
|
| Anunciante |
EKN Footwear
|
| Marca |
EKN
|
| Fecha de primera difusión/publicación |
2023 / 1
|
| Sector Empresarial | Zapatillas de tennis y de baloncesto
|
| Sinopsis | Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent. |
| Medio |
Case Study
|
| Managing Director |
Noel Klein-Reesink
|
| Director creativo |
Marek Bäuerlein
|
| Product Design |
Rokaiya Ahmed Purna
|
| Director ejecutivo de creación |
Martin Terhart
|
| Executive Design Director |
Marcel Krempin
|
| Director del grupo de creación |
Alexander Grapp
|
| Creative Lead |
Alexander Grapp
|
| Director creativo |
Felix Zielke
|
| Creative Lead |
Felix Zielke
|
| Responsable de cuentas de agencia |
Anton Kröger
|
| Responsable de cuentas de agencia |
Kea Jacobs
|
| Responsable de cuentas de agencia |
Olga Baiz
|
| Responsable de cuentas de agencia |
David Giesen
|
| Designer |
Jakob Reinhard
|
| Designer |
Mitja Schneehage
|
| Designer |
Julia Fiedler
|
| Responsable de conceptos / redactor |
Sofia Christidou
|
| Responsable de conceptos / redactor |
Lorenz Ritter
|
| Responsable de conceptos / redactor |
Rasesh Patkar
|
| UX Designer |
Emma Paraschiakou
|
| PR manager |
Jessica Hartley
|
| PR manager |
Ruth van Doornik
|
| Productor de la agencia |
Jan Elo
|
| Productor de la agencia |
Jan-Ole Brendel
|
| Postproducción |
Ole Brand
|
| Director de fotografía |
Alexander Hildenberg
|
| MOTION DESIGN |
Falko Tilgner
|
| Sound Engineer |
Klaas Nocken
|
| Comprador de arte |
Alice Feja
|
| Productora |
27 Kilometer Entertainment GmbH
|
| Creative Producer |
Leonard Witte
|
| Sound Engineer |
Kian Djalili
|
| Postproducción |
Dorothe Preut
|
| Colorista |
Julian Wildner
|
| Montador |
Dominik Schacht
|
| Montador |
Hans Hartmann
|
| Montador |
Michael Eilers
|
| Productora |
Filmstation Production
|
| Productor |
Safat Chowdhory
|
| Realizador |
Sajeed Sarwar
|
| Director de fotografía |
Monzur Anik
|
| Managing Director |
Simon Heeger
|
| Managing Director |
Christian Vorländer
|
| Compositor de música |
Christoph Körner
|
| Art Producer |
Stephan Gerlach
|