| Título | Pool |
| Título (Lengua original) | Piscine |
| Agencia | CLM BBDO |
| Campaña | Luxury - Mars Petfood |
| Anunciante | Mars, Inc. |
| Marca | Frolic |
| Fecha de primera difusión/publicación | 2010 / 3 |
| Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
| Lema | She's only with him for his biscuits |
| Sinopsis | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Filosofía | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Gilles Fichteberg |
| Director ejecutivo de creación | Jean-Francois Sacco |
| Director artístico | Lucie Valloton |
| Director de cuentas | Delphine Carpier |
| Responsable de cuentas de agencia | Julien Lemoine |
| Responsable de cuentas de agencia | Judith Romero |
| Responsable de cuentas de agencia | Thomas Laurent |
| Postproducción | Clive Stewart |
| Postproducción | Picto |
| Fotógrafo | Clive Stewart |
| Comprador de arte | Sylvie Etchemaité |
| Print Producer | Sylvie Etchemaité |
| Director de publicidad | Maud Roussel |
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