| Título | The Winter Adjusted Offer |
| Agencia | Nord DDB STO |
| Campaña | The Winter Adjusted Offer |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Diciembre 2011 |
| Sector Empresarial | Automóviles |
| Filosofía | The Passat 4MOTION is a German car that’s adjusted for Swedish winter – it has a Swedish Haldex 4 wheel drive system fitted. To tell people about this we didn’t do a brand campaign or a tactical sales campaign, we did both. We invented the winter adjusted offer for a winter adjusted car. A tactical offer that put the product benefit at the centre. Simply put, we placed the car plus offer on a standard billboard, then placed it in the middle of a frozen Swedish lake. Once the ice breaks and the billboard sinks, the offer is over. |
| Medio | Interactivo |
| Director artístico | Simon Higby |
| Responsable de conceptos / redactor | Martin Lundgren |
| Director creativo | Andreas Dahlqvist |
| Director de cuentas | Linda Eriksson |
| Responsable de cuentas de agencia | Barbro Långjuth |
| Diseñador gráfico | Niklas Andersson |
Más creaciones
VER TODOFace the Hidden Facts
- MARCA:
- Tradera Used goods
- AGENCIA:
- Nord DDB STO
Marriage Unblocked
- MARCA:
- Björn Borg
- AGENCIA:
- Nord DDB STO
Swap drugs for sportswear – workout is the new high
- MARCA:
- Björn Borg Sportswear
- AGENCIA:
- Nord DDB STO
Marriage Unblocked
- MARCA:
- Björn Borg
- AGENCIA:
- Nord DDB STO
Belly getting hit by sound waves
- MARCA:
- Klarna
- AGENCIA:
- Nord DDB STO
The Fish
- MARCA:
- Klarna
- AGENCIA:
- Nord DDB STO
Who cares?
- MARCA:
- Swedish Armed Forces
- AGENCIA:
- Nord DDB STO
The Polo Principle
- MARCA:
- Volkswagen
- AGENCIA:
- DDB Copenhagen
Speed Camera Lottery
- MARCA:
- Volkswagen
- AGENCIA:
- Nord DDB STO