Swedish Armed Forces - "Who cares?"

Nord DDB STO

Nord DDB STO Stockholm, Suecia

9692

Título	Who cares?
Agencia	Nord DDB STO
Campaña	Who cares?
Anunciante	Försvarsmakten (The Swedish Armed Forces)
Marca	Swedish Armed Forces
Posted	Noviembre 2012
Sector Empresarial	Empleo de los funcionarios, de la policía y del ejército
Lema	A person will stay locked up until replaced
Sinopsis	The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave.
Medio	Case Study
Director creativo	Magnus Jakobsson
Director creativo	Fredrik Simonsson
Director artístico	Daniel Mencak
Responsable de conceptos / redactor	Martin Lundgren
Director artístico	Lisa Granberg
Responsable de conceptos / redactor	Jeffrey Salomonsson
Director de cuentas	Sandra Kaludjercic Bergman
Business Director	Johan Dannemann
Planner	Adam Sandahl
Planner	Cornelia Wangel
Web Producer	Elisabet Halming
Responsable de cuentas de agencia	Tina Munck
Artista digital	Robin Karlsson
Diseñador gráfico	Patrik Pagreus
Productora	B-reel