Título | Skoda Fabia - Bigger than it looks. |
Agencia | Nord DDB STO |
Campaña | Skoda Fabia - Bigger than it looks. |
Anunciante | Volkswagen |
Marca | Skoda |
Posted | Octubre 2007 |
Producto | Fabia |
Sector Empresarial | Automóviles |
Lema | Bigger than it looks. |
Filosofía | The solution for the billboard was to create an optical illusion that made the Fabia grow along when you droe past it. The billboard is part of a larger campaign where optical illusions illustrated that Skoda Fabia is Bigger than it looks. |
Problema | Skoda Fabia is a small car with a almost impossible large interior. Show that Skoda Fabia is bigger than it looks on a billboard. |
Resultado | Even if it had with the campaign or not, Skoda Sweden ran out of Fabia cars. |
Medio | Billboard |
Mercado | Suecia |
Director artístico | Lennart Claesson |
Director creativo | Andreas Dahlqvist |
Ejecutivo de cuentas | Cattis Håkansson |
Responsable de conceptos / redactor | Martin Lundgren |
Director de cuentas | Ann Ysten |