Martin Lundgren
Responsable de conceptos / redactor at Nord DDB STO
Stockholm, Suecia
TítuloSkoda Fabia - Bigger than it looks.
Agencia
Campaña Skoda Fabia - Bigger than it looks.
Anunciante Volkswagen
Marca Skoda
PostedOctubre 2007
Producto Fabia
Sector Empresarial Automóviles
Lema Bigger than it looks.
Filosofía
The solution for the billboard was to create an optical illusion that made the Fabia grow along when you droe past it.


The billboard is part of a larger campaign where optical illusions illustrated that Skoda Fabia is Bigger than it looks.
Problema
Skoda Fabia is a small car with a almost impossible large interior. Show that Skoda Fabia – is bigger than it looks on a billboard.
Resultado
Even if it had with the campaign or not, Skoda Sweden ran out of Fabia cars.
Medio Billboard
Mercado Suecia
Director artístico
Director creativo
Ejecutivo de cuentas
Responsable de conceptos / redactor
Director de cuentas

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