Pam Hügli

Pam Hügli

Managing Partner at Serviceplan Group
Zurich, Suiza


Pam Hügli is Managing Partner of Serviceplan Suisse. She holds a degree in marketing and business management of the University Basel.

Her professional career started as a trainee at Advico Young & Rubicam in Zurich. A couple of years years later she became Group Account Director and member of the Executive Board of Spillmann/Felser/Leo Burnett.

In 2012, she took over the responsibility to build up the agency spin-off Alpha 245 as Managing Director. Within three years, Alpha 245 became a wellknown and ambitious market player. Seeking for more entrepreneurial freedom, she took the opportunity and became Managing Partner at Serviceplan Suisse in the beginning of 2016.

Pam is committed to excellence and effectiveness in marketing and communication and in challenging the status quo.

Managing Director
Alpha 245 AG
2012 - 2015 (3 years)
Geschäftsführerin bei der persönlichsten Kommunikationsagentur der Schweiz.
Group Account Director
Zurich, Suiza
2002 - 2012 (10 years)
Spillmann/Felser/Leo Burnett AG

Beratungsgruppenleiterin, Mitglied des Managements

Kommunikationsberatung, selbstständige und ganzheitliche Betreuung und Entwicklung des Kundenportfolios, strategische Planung und Entwicklung von New Biz, Markenaufbau und -führung.
Zürich, Suiza
1998 - 2002 (4 years)
Anstellung als Werbeassistentin, dann Beraterin und Senior Beraterin.


Master of Advanced Studies MAS in Marketing

2011 - 2012 (1 year)

Other professional activities

European Association of Communications Agencies, Bruxelles

Awards Jury Member
2017 (1 year)

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