TSB - "Pride of Britain 2022"

McCann London

McCann London London, Reino Unido

2031

This ad is part of the ACT Responsible Collection

Marca: TSB
País: Reino Unido

Anunciante: TSB Bank plc

Título	Pride of Britain 2022
Agencia	McCann London
Campaña	Pride of Britain 2022
Anunciante	TSB Bank plc
Marca	TSB
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Filosofía	TSB has revealed Britain’s biggest portrait mural in East London to honour this year’s Pride of Britain winner. Created by McCann London - with the support of the7stars, Kinetic and Global Street Art - the mural coincides with the sixth consecutive year of TSB’s partnership with the Pride of Britain Awards. The mural celebrates TSB’s 2022 Community Hero, Michelle Dornelly. A mum of four who’s worked tirelessly to feed and support families within her community. When Michelle realised many of her neighbours in Hackney, East London, were going hungry, she decided to take direct action. In April 2020, Michelle formed the Hackney Food Hub, putting calls out via social media to gather a team of 100 volunteers to help feed the community. With no permanent base, Michelle and the Food Hub team collect and deliver supplies to four different venues across the borough and have currently fed over 100,000 neighbours in need. The mural was developed to celebrate and thank Michelle on behalf of the East London Community and the individuals she’s worked so tirelessly to support. The mural includes a QR code in the design, encouraging passers-by to find out more and provide help to the Hackney Food Hub initiative, whilst simultaneously raising awareness of Michelle’s efforts at a time when many may need support from similar services and offerings as the nation heads into a difficult winter period. The mural was painted by Global Street Art and will be in Tabernacle Street until 6th November and is understood to be the largest portrait mural ever created in the UK. The creative was led by Richard Morgan and Christopher McKee with the mural executed by lead artist Neil Burton. The mural is part of a wider fame driving OOH plan developed by the7stars, with high impact sites across key UK cities with a skew towards Michelle’s home in East London. The OOH activation is supported by a broader cross channel approach demonstrating how TSB celebrates those that have helped their community during the cost-of-living crisis. The7stars also worked with Global to develop a partnership with Heart radio, encouraging listeners to nominate people in their community who have helped others. Winners and their stories are featured during key Heart segments and listeners are encouraged to head down to Tabernacle Street to visit Michelle’s TSB Pride of Britain mural.
Medio	Exterior
Media Agency	the7stars
Chief Marketing Officer (CMO)	Emma Springham
Director de publicidad	Keith Gulliver
Director de publicidad	Nicholas Lancaster
Director de publicidad	Emma Beckingsale-Smith
Director de publicidad	Oliver Bett
Responsable de la creación	Laurence Thomson
Responsable de la creación	Rob Doubal
Chief Strategy Officer	Theo Izzard-Brown
Director creativo	Richard Morgan
Director creativo	Christopher Mckee
Miembro del equipo creativo	Yann-Gael Cobigo
Miembro del equipo creativo	Thibault Michal
Miembro del equipo creativo	Holly Henderson
Miembro del equipo creativo	Georgia Horrocks
Strategy Director	Emily Ellis-Mitchell
Planner	Flora McKaig
Managing Partner	Tom Ghiden
Business Director	Kate Hindley
Director de cuentas	Vicky Humphries
Account Associate	Milo Draco
Director de proyectos	Sophie O’Brien
Head of Design	Lisa Carrana
Diseñador	Aleksi Tammi
Chief Production Officer	Ben Clark
Productora	Craft London
Senior Producer	Mandeep Kalsi
Artworker	Robbie Maynard
Retocador	john martin
Planning Director	Lauren Fishwick
Planificador de cuentas	Olivia Biddis
Partnerships Lead	Tanzen Barnett
Partnerships Project Manager	Carla Glozier
Agency	Kinetic
Creative Account Director	Hannah Russell
Head of Projects & Operations	Sam O’Connell
Group Business Director	Julia Dobbin
Producción	Global Street Art
Productor	Lee Bofkin
Productor	Lalina Patel
Lead Artist	Neil Burton