Asics - "It’s a tough game. Go smash it"

180 Amsterdam

180 Amsterdam Amsterdam, Países Bajos

23592

Título	It’s a tough game. Go smash it
Agencia	180 Amsterdam
Campaña	It's a tough game. Go smash it
Anunciante	ASICS Corporation
Marca	Asics
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Prendas deportivas
Sinopsis	ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms.
Medio	Televisión
Duración	63 seconds
Postproducción	Darlings Post
Actor /Celebridad	Gaël Monfils
Responsable de la creación	Al Moseley
Director de publicidad	Marc Pinsard
Director de publicidad	Eva Sutter
Director creativo	Dean Maryon
Responsable de conceptos / redactor	Joe Craig
Director artístico	Tony Bartolucci
Business Affairs	Akvilina Jaskunaite
Responsable de cuentas de agencia	Megan Wooding
Responsable de cuentas de agencia	Claire Birrell
Productor	Susan Cook
Productor	Neil Henry
Productor	Phil Smart
Production Assistant	Davide Janssen
Director de proyectos	Phil Smart
Strategist	Ben Armistead
Montador	Fiona Fuchs