Nando's South Africa - "Paris"

Black River FC

Black River FC Johannesburg, Sudáfrica

8512

Título	Paris
Agencia	Black River FC
Campaña	Ama Visitors (2010)
Anunciante	Nando's
Marca	Nando's South Africa
Fecha de primera difusión/publicación	2010 / 6
Sinopsis	This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa.
Filosofía	Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action).
Problema	Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%.
Resultado	The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010.
Medio	Publicidad en periódicos
Director ejecutivo de creación	Ahmed Tilly
Director artístico	Meryke Naude
Productor de la agencia	Henri Smit
Realizador	Terence Neale
Productora	Humanoid