KFC - "Couch"

Ogilvy South Africa

Ogilvy South Africa Bryanston, Sudáfrica

1640

Marca: KFC
País: Sudáfrica

Anunciante: KFC

Título	Couch
Agencia	Ogilvy South Africa
Campaña	Can't Resist
Anunciante	KFC
Marca	KFC
Fecha de primera difusión/publicación	2022 / 8
Sector Empresarial	Restaurantes y comida rápida
Filosofía	The Colonel casts his spell in bewitching KFC campaign directed by Patriot’s Sam Coleman. All willpower crumbles under the seductive powers of the Colonel in director Sam Coleman’s irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC. KFC ‘Can’t Resist’ is an atmospheric campaign that tells the stories of frustration, desire, resistance and finally letting go. Using a long take approach largely free of technique and editing, Sam Coleman explores the journey from the first moment of seduction all the way to surrender. With no dialogue, the spots are about the character’s inner struggle and in the red glow of the ever-present Colonel, the witchy atmosphere is underscored by a rendition Nina Simone’s ‘I Put a Spell on You’. Sam elicits evocative performances in ostensibly small uninterrupted moments, while crafting a strong visual world. Elegantly drawing the audience in through his choice of angles, he captures the instant the characters become powerless to the finger lickin’ indulgence.
Medio	Televisión
Duración	45 seconds
Banda Sonora	Nina Simone’s ‘I Put a Spell on You’
Director de publicidad	Grant Macpherson
Director de publicidad	Kim Bryden
Responsable de la creación	Kabelo Moshapalo
Director ejecutivo de creación	Peter Little
Socio creativo	Safaraaz Sindhi
Director creativo	Chantelle Dos Santos
Senior Art Director	Rob Hart
Director artístico	Naledi Manama
Senior Copywriter	Andre Vrodoljak
Senior Copywriter	Abas Rashid
Group Managing Partner	Greg Pfuhl
Senior Account Director	Cindy Booysen
Agency Senior TV Producer	Tsakane Mogale
Director de producción	Natalie Choate
Productora	Patriot Films
Realizador	Sam Coleman
Productor ejecutivo	Zayd Halim
Senior Producer	Tess Tambourlas
Director de producción	Ryan Kelly
Production Coordinator	Tania Onyems
Director de fotografía	Pierre De Villiers
1st AD	Carey Lagoe
Director artístico	Keenan McAdam
Food Stylist	Marilyn Shorten
Chef	Sam Mdluli
Responsable de vestuario / estilista	Catherine De Reuck
Hair and Makeup	Carla Fourie
Still photographer	Andile Phewa
Postproducción	Priest Post Production
Montador	Matthew Swanepoel
Grade Artist	Kyle Stroebel
Color Grade Company	Refinery
Online Artist	Nathan Anderson
Audio	Sterling Sound
Sound Engineer	Lorens Persson
Music Clearance	Marc Algranti Music