Título | When You Graduate, They Graduate |
Agencia | BBH New York |
Campaña | When You Graduate, They Graduate |
Anunciante | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Marca | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Fecha de primera difusión/publicación | 2022 / 5 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Filosofía | The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. |
Medio | Interactivo |
Duración | |
Música | Human |
Director de publicidad | Heidi Arthur |
Director de publicidad | Tracy Danicich |
Director de publicidad | Brandi Piper |
Director de publicidad | Hadley Britt |
Director de publicidad | Rachelle Reeder |
Director de publicidad | Meredith West |
Director de publicidad | Sean Stokes |
Director de publicidad | Khalem Charles |
Director de publicidad | Rebecca Mir |
Director de publicidad | Emil Zawatski |
Director de publicidad | Denine Torre |
Director de publicidad | Catherine Royka |
Responsable de la creación | Rafael Rizuto |
Chief Executive Officer (CEO) | Amani Duncan |
Director creativo | Sapna Ahluwalia |
Director creativo | Yohan Daver |
Senior Art Director | Jack Hwang |
Director artístico | Sofia Coelho |
Responsable de conceptos / redactor | Isabella Ciardelli |
Senior Content Producer | Shelley Giera |
Director de cuentas | Karley Edwards |
Jefe de cuentas | Abby White |
Strategy Director | Aaron Gaita |
Strategist | Victoria Neal |
Business Affairs Director | Daniella Vargas |
Business Affairs | Grant Schuster |
Responsable de la producción | John Connolly |
Productora | Method NY |
Realizador | Keenan Wetzel |
DP | Matthew Pothier |
Productor delegado | Patricia Getker |
Productor ejecutivo | Michael Savitz |
Fotógrafo | James Adams |
Montaje | Hiatus |
Montador | Shane Ford |
Assistant Editor | Amanda Learman |
Managing Director | Laura Hochthanner |
Colorization | Rare Medium Group Inc. |
Colorista | Mikey Rossiter |
Compositor de música | Jon Hubbell |
Executive Producer, Music | James Dean Wells |
Creative Lead, Music | Andrew Bloch |
Mix Company | Post Human |
Chief Engineer | Sloan Alexander |
Audio Post Producer | Robert Suchecki |
Mix Company | SqueakEClean |
Audio Producer | Angelina Phengphong |
Mixer | Surachai Sutthisasanakul |