| Título | Scrolling Therapy (132s) |
| Agencia |
DENTSU CREATIVE Argentina
|
| Campaña |
Scrolling Therapy
|
| Anunciante |
Eurofarma
|
| Marca |
Eurofarma
|
| Fecha de primera difusión/publicación |
2023 / 4
|
| Sector Empresarial | Salud y productos farmacéuticos
|
| Sinopsis | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Medio |
Interactivo
|
| Productora |
The Youth
|
| Productora |
Friends and Family
|
| Editorial |
Colossal
|
| Editorial |
Cutters Studios
|
| Efectos especiales |
Colossal
|
| Efectos especiales |
Flavor
|
| Finishing |
Colossal
|
| Finishing |
Flavor
|
| Responsable de la creación |
Rafael Rizuto
|
| Global Chief Creative Officer |
Collette Douaihy
|
| Chief Executive Officer (CEO) |
Paulo Fogaça
|
| Managing Director |
Martín Seijas
|
| Global Executive Creative Director |
Eduardo Tavares
|
| Director del grupo de creación |
Andres Arlia
|
| Director creativo |
Giovanni Muratori
|
| Responsable de la creación |
Fred Levron
|
| Responsable de la creación |
Pedro Pérez
|
| Chief Executive Officer (CEO) |
Juan Pedro Mc Cormack
|
| Director ejecutivo de creación |
Agustin Alba
|
| Director ejecutivo de creación |
Gaston Canaves
|
| Operations Director |
Thiago Winkler
|