| Título | Fooled by Advertising |
| Agencia | Ester |
| Campaña | Fooled by Advertising |
| Anunciante | Forum Publishing House |
| Marca | Forum Publishing House |
| Posted | May 2009 |
| Producto | Henrik Fexeus |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | Henrik Fexeus new book reveals the tricks of advertising, giving the consumer a heads up. The ads state this message using the fact that they are, in fact, ads. |
| Medio | Publicidad en revistas |
| Mercado | Suecia |
| Responsable de conceptos / redactor | Daniel Vaccino |
| Director artístico | Lotta Mellgren |
| Director artístico | Annika Trangius |
| Responsable de cuentas de agencia | Roger Kempe |
| Jefe de cuentas | Anna Wennerstrom |
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