Título | iPark |
Agencia | Y&R Israel |
Campaña | Hyundai Ipark |
Anunciante | Hyundai Motor Group |
Marca | Hyundai |
Posted | Octubre 2011 |
Sector Empresarial | Producción interactiva |
Filosofía | Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers. |
Medio | Mobile Advertising |
Responsable de la creación | Tzur Golan |
Director multimedia | Sagi Blumberg |
Director multimedia | Roy Cohen |
Supervisor de clientes | Adam Polachek |
Director artístico | Dan Kashani |
Director artístico | Adva Alon |
Responsable de conceptos / redactor | Nadav Raviv |
Supervisor | Alon Segal |
Supervisor | Merav Greenshtein |
Responsable de cuentas de agencia | GAdi Margulian |
Productora | Pitchipoy Animation |