| Título | The Price of Marriage |
| Agencia | Leo Burnett Israel |
| Campaña | The Price of Marriage |
| Anunciante | Arkia Airlines |
| Marca | Arkia |
| Fecha de primera difusión/publicación | 2017 / 2 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | Book a romantic flight to Zanzibar on Valentine's Day and get a discount based on the number of years you are married.Married 1 year? 1% off!Married 50 year? 50% off!Well, you get it... |
| Filosofía | Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar.And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights).So how could we make Zanzibar their destination of choice and bring it closer to their top of mind? |
| Medio | Case Study |
| Chief Executive Officer (CEO) | Adam Polachek |
| Director ejecutivo de creación | Ami Alush |
| Copywriter | Chen Federing |
| Art Director | Roei Hazout |
| Producer | Simi Ben-Zikri |
| Account Director | Limor Michaeli |
| Responsable de cuentas de agencia | Ilana Peisakhin |
| Ejecutivo de cuentas | Inna Tubin |
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