Burns & Smile - "University"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

1023

Título	University
Agencia	TBWA\PARIS
Campaña	The monster isn't always the one we think.
Anunciante	Burns & Smiles
Marca	Burns & Smile
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	The monster isn't always the one we think.
Sinopsis	For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet... The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society.
Medio	Prensa y publicaciones
Executive Creative Director	Faustin Claverie
Agency Manager	Marc Fraissinet
Executive Creative Director	Benjamin Marchal
Agency Manager	Laurence Collavini
Art Buyer	Isabelle JAUBERT
Client Manager	Laurent Gaudens
Copywriter	Timothée le Maître
Art Director	Marie Carrasco
Art Buyer	Mathilde Fort
Illustrator	Ben Bauchau
Illustrator	Siou