G-Star - "Say It Witcha Booty"

The Family

The Family Amsterdam, Países Bajos

Premios

3854

Marca: G-Star
País: Países Bajos

Anunciante: G-STAR RAW

Título	Say It Witcha Booty
Agencia	The Family
Campaña	Say It Witcha Booty
Anunciante	G-STAR RAW
Marca	G-Star
Fecha de primera difusión/publicación	2021 / 9
Sector Empresarial	Ropa
Filosofía	Dutch top director Ismael and American director Teddy Cherim, both from production company Pink Rabbit, collaborated on jeans brand G-Star’s latest film – starring Snoop Dogg and featuring the hip hop legend’s new song Say it Witcha Booty. Ismael talks about what went on behind the scenes. On previous occasions G-Star worked with Pharrell Williams, chess star Magnus Carlsen, football club Borussia Dortmund (with its huge fan base) and Formula 1 phenomenon Max Verstappen. This time it was Snoop D-O double G’s turn. Since a couple of years G-Star focuses on the ‘fit’ more than anything. What is the first thing you look at when you try new jeans on – especially women? Right, your ‘booty’. And who’s a connoisseur of booties? Well… exactly. The Family came up with the idea to approach Snoop Dogg, since G-Star worked with a dog in its communication before. It turned out Snoop liked the bespoke brand and was already planning a new album release, that featured Say it Witcha Booty. The stars aligned…
Medio	Interactivo
Duración	90 seconds
Mercado	España
Productora	Pink Rabbit
Realizador	Teddy Cherim
Realizador	Ismael Ten Heuvel
Director de fotografía	Pieter Vermeer
Productor ejecutivo	Mireille Lampe
Productor	Monique van Beckhoven
Productor	Niels Visser
Agency	The Family
Director ejecutivo de creación	Joris Kuijpers
Productor ejecutivo	Vanessa Janssen
Senior Producer	Marco van Prooijen
Productora	Garlic films
Productor	Nathan Scherrer
VFX Artist	Ton Habraken
Animación	Brian Elstak
Grade	Lauren Sorij
Montaje	Mrtn.tv
Producción de sonido	Sauvage Sounds
Actor /Celebridad	Snoop Dogg