Título | Electro Happy |
Título (Lengua original) | Electro Happy (anglais) |
Agencia | BETC Paris |
Campaña | Electro Happy |
Anunciante | Citroën |
Marca | Citroën e C4 |
Fecha de primera difusión/publicación | 2022 / 2 |
Sector Empresarial | Automóviles |
Sinopsis | A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with its agency BETC. Going electric changes everything, really everything. In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort, on the daily lives of owners of the electric Citroën ë-C4.It's a joyful daily life that puts the little worries of everyday life in the background. |
Sinopsis (Lengua original) | Passer à l’électrique ça change tout, vraiment tout. Dans cette comédie feel good et optimiste, on découvre l’effet euphorisant de l’électrique combiné au confort Citroën, sur le quotidien des possesseurs de la Citroën ë-C4 électrique. Un quotidien réenchanté, envoûtant et joyeux qui relègue à l’arrière-planles petits tracas du quotidien |
Medio | Televisión |
Duración | |
Director de publicidad | Laurent Barria |
Director de publicidad | Bruno Gisquet |
Director de publicidad | Sylvain Peraldi |
Director de publicidad | SANDRINE DELOUCHE |
Account Management | Mehdi Benali |
Account Management | Julien Grimaldi |
Account Management | Meriem Saadoun |
Account Management | Iliana Roussev |
Account Management | Audélia Hareux |
Director ejecutivo de creación | Stéphane Xiberras |
Director creativo | Guillaume Rebbot |
Responsable de conceptos / redactor | Arthur Cieutat |
Director artístico | Nicolas Amiard |
Art Director Assistant | Eloise Levêque |
Traffic Director | Kémi Zinsou |
Creative Producer | Morgane Bohn |
Planificador estratégico | Philippe Martin-Davies |
Productora | LA PAC Paris |
Realizador | Big Red Button |
Productor ejecutivo | Jérôme Denis |
Responsable de la producción | Ben Krecke |
Sonido | GUM – Green United Music |
Actor /Celebridad | Laeticia Verken |
Actor /Celebridad | Mitchell Jean |
Actor /Celebridad | Nathanael Max |