Título | Net |
Agencia | 180 Amsterdam |
Campaña | Footballitis - Adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2003 |
Producto | Sponsorship Of 2002 World Cup |
Sector Empresarial | Prendas deportivas |
Sinopsis | The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football. The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina. |
Filosofía | This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots. |
Medio | Televisión |
Duración | |
Realizador | Traktor |
Director creativo | Lorenzo Rita |
Director creativo | Larry Frey |
Director artístico | Dean Maryon |
Responsable de conceptos / redactor | Luca Grelli |
Productor de la agencia | Sid Daffarn |
Productor de la productora | Philippa Smith |
Productora | Partizan London |