Larry Frey
Director creativo at Villains
Detroit, Estados Unidos
TítuloNet
Agencia
Campaña Footballitis - Adidas
Anunciante adidas
Marca adidas
PostedAbril 2003
Producto Sponsorship Of 2002 World Cup
Sector Empresarial Prendas deportivas
Sinopsis The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football.
The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina.
Filosofía This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots.
Medio Televisión
Duración
Realizador
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Productor de la agencia
Productor de la productora
Productora

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