Yellow Pages - "Reality Billboard"

Y&R Israel

Y&R Israel Tel Aviv, Israel

16088

Marca: Yellow Pages
País: Israel

Anunciante: Yellow Pages

Título	Reality Billboard
Agencia	Y&R Israel
Campaña	Reality Billboard - Yellow Pages
Anunciante	Yellow Pages
Marca	Yellow Pages
Fecha de primera difusión/publicación	2010 / 9
Sector Empresarial	Páginas amarillas y directorios
Filosofía	Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience. The 2 reality giants: · Eliraz Sadeh, winner of "The Big Brother" show · Natan Bashevkin, winner of "Survivor" will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard. Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces.
Problema	How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.
Medio	Case Study
Postproducción	Gravity
Responsable de la creación	Gideon Amichay
Director ejecutivo de creación	Tzur Golan
Director creativo	Yariv Twig
Director artístico	Gil Aviyam
Responsable de conceptos / redactor	Sharon Refael
Executive Client Director	Adam Polachek
Jefe de cuentas	Aileen Tito
Jefe de cuentas	Dikla Tzemach
Responsable de cuentas de agencia	Daphna Tsror
Planificador de cuentas	Yoni Lahav
Planificador estratégico	Zohar Reznik
Office Producers	Shira Robas
Fotógrafo	Menachem Reiss
Director multimedia	Guy Poreh
Director creativo	Sagi Blumberg
Director creativo	Roy Cohen
Miembro del equipo creativo	Tom Dolinger
Miembro del equipo creativo	Maayan Dar
Responsable de cuentas de agencia	GAdi Margulian
Productora	P.O.V.
Event Production	Kuperman Productions
Content Development	Elad Kuperman
Content Development	Shabi Zeraia
Content Development	Asaf Forman
Event Producer	Liat Danzinger
Director de publicidad	Anat Gisin
Director de publicidad	Zeev Gruber
Realizador	Shahar Segal