Mike Schalit
Responsable de conceptos / redactor at MAL Foundation
Johannesburg, Sudáfrica
TítuloGONE
Agencia
Campaña GONE
Anunciante AIDS Helpline
Marca Sedibeng Sa Bophelo
PostedEnero 2005
Producto Helpline Service
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Lema By 2010 life expectancy in Africa will be 45. Anyone older will be hard to find
Sinopsis We see various buildings traditionally used by pensioners. We see an old-age home, a bowling green, a bingo hall etc. They are all deserted. There is not a single person inside any of them. In this way we highlight the impact of AIDS if we do nothing to halt it's spread.
Filosofía We gave viewers a glimpse of what our society will be like if nothing is done to halt the spread of the disease: A place with a life expectancy of 45. A place with no old people.
Problema Because the devastating results of AIDS are not immediately visible, people do not take it seriously. Thus the disease continues to spread. Our task was to get people to sit up and take notice of the damage the virus is doing, and will do, to our society.
Medio Televisión
Duración
Mercado Sudáfrica
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de cuentas

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