Anders Tempelman
Copy Director at Stop
stockholm, Suecia
TítuloThe inner journey
Título (Lengua original)Den inre resan
Agencia
Campaña The inner journey - SJ
Anunciante SJ
Marca Swedish State Railways
PostedDiciembre 1999
Producto Transports
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Lema (Lengua original) Upplev den inre resan
Sinopsis The commercial show a man sitting on a train, daydreaming. Memories appear in the window.
Filosofía People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportation where your body is transported from one place to another, and where you can sit and contemplate while it happens. The inner journey is all about the passengers experiences during a train trip.
Problema People have abandoned the train and make most trips by car or plane.
Medio Televisión
Duración
Mercado Suecia
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Realizador
Música
Productora

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