| Título | A black eye |
| Título (Lengua original) | Blåtira |
| Agencia | Tempel |
| Campaña | A black eye |
| Anunciante | Centerpartiet |
| Marca | Political Sweden Party |
| Posted | Junio 2000 |
| Producto | Election |
| Sector Empresarial | Organizaciones políticas, religiosas y profesionales |
| Sinopsis | The picture shows the well known leader of the Centre party with a black eye. The ad describes all the good things this collaboration led to for the population of Sweden. The ad ends with the line. "It's better that we take a beating. Instead of you." |
| Filosofía | Show the party leader with a black eye and let him telle the story why they've been battered in media, and all the good things that came out of it. |
| Problema | The Centre party collaborated with the socialist government and peolple never understood why. They're a liberal party and got fierce critizism for their actions. |
| Medio | Publicidad en periódicos |
| Mercado | Suecia |
| Responsable de conceptos / redactor | Anders Tempelman |
| Director artístico | Olle Mattson |
| Productor de la agencia | Johan Larsson |
| Fotógrafo | Jonas Karlsson |
| Illustrator | Christel Susenbeth |
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