Título | I cheat the devil every day |
Título (Lengua original) | Jag ger djävulen en rejäl omgång, regelbundet |
Agencia |
Tempel
|
Campaña |
Halo - KPA
|
Anunciante |
KPA
|
Marca |
Insurance
|
Posted | Junio 2000 |
Producto |
Ethical saving funds
|
Sector Empresarial | Seguros
|
Lema | Ethical saving funds, a good investment |
Lema (Lengua original) | Etiska fonder, en god placering |
Sinopsis | Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day", etc... |
Filosofía | Show people who have made good choices and are happy to have tricked the devil. |
Problema | Peolple are not aware of KPA or ethical savings funds. |
Medio |
Publicidad en revistas
|
Mercado | Suecia |
Responsable de conceptos / redactor |
Anders Tempelman
|
Director artístico |
Olle Mattson
|
Productor de la agencia |
Johan Larsson
|
Fotógrafo |
Jonas Karlsson
|