Systembolaget / Swedish alcohol retailing monopoly - "The Orienteer"

Tempel Stockholm, Suecia

3767

Título	The Orienteer
Título (Lengua original)	Orienteraren
Agencia	Tempel
Campaña	Not buying alcohol to minors - Systembolaget
Anunciante	Systembolaget
Marca	Systembolaget / Swedish alcohol retailing monopoly
Posted	Junio 2000
Sector Empresarial	Concienciación social sobre drogas / alcohol / tabaco
Lema	Don't buy alcohol to minors
Lema (Lengua original)	Handla gärna! Men köp inte ut.
Sinopsis	Officer Raol sticks a hand-grenade in the hands of a young boy dressed for orientering. Officer Raol pulls the pin and tells him to run along. "This is how bad it can end if you buy alcohol to minors, and then it's your fault."
Filosofía	Use a well known comic personality, Officer Raol, and make him show his point "this is how bad end if you buy alcohol to minors, and then it's your fault."
Problema	Older sisters and brothers/friends tend to buy alcohol to younger friends. Without thinking about the consequenses it might lead to.
Medio	Televisión
Duración	20 seconds
Mercado	Suecia
Responsable de conceptos / redactor	Anders Tempelman
Director artístico	Olle Mattson
Productor de la agencia	Carl Molinder
Realizador	John Nordling
Director de fotografía	Fredrik Kallinggård
Productora	Efti Mainstream