| Título | In the 70s he punched his cheek and wanted to change the world |
| Título (Lengua original) | Pä 70 talet hade han säkerhetsnål i mungipan och ville |
| Agencia |
Tempel
|
| Campaña |
National choice of pension funds - KPA
|
| Anunciante |
KPA
|
| Marca |
Insurances
|
| Posted | Junio 2000 |
| Producto |
Ethical saving funds
|
| Sector Empresarial | Seguros
|
| Sinopsis | Headline: In the 70's he punched a pin through his cheek and wanted to change the world. Now, he's at it again. |
| Filosofía | Show the connection between previous ways of changing the world, and the new one. |
| Problema | Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds. |
| Medio |
Publicidad en revistas
|
| Mercado | Suecia |
| Responsable de conceptos / redactor |
Anders Tempelman
|
| Director artístico |
Olle Mattson
|
| Productor de la agencia |
Johan Larsson
|
| Fotógrafo |
Hans Gedda
|
