OAS / Swedish Social Ministry - "The Rat"

Tempel Stockholm, Suecia

4053

Título	The Rat
Título (Lengua original)	Råttan
Agencia	Tempel
Campaña	Moonshine has a slight taste of organized crime - OAS
Anunciante	OAS
Marca	OAS / Swedish Social Ministry
Posted	Diciembre 1999
Producto	Public Interest
Sector Empresarial	Concienciación social sobre drogas / alcohol / tabaco
Lema	Moonshine has a slight taste of organized crime.
Lema (Lengua original)	Hembränt har en liten bismak av den kriminella världen.
Sinopsis	The commercial shows the connection between illegal alcohol and organized crime by putting a live rat a girl's mounth after a sip. "Moonshine has a slight taste of organized crime."
Filosofía	Show the connection between illegal alcohol and organized crime in the strongest possible way.
Problema	Moonshine is a growing problem in Sweden. Today illegal alcohol is smuggled into the country by criminal organizations, which very few people are aware of.
Medio	Televisión
Duración	20 seconds
Mercado	Suecia
Responsable de conceptos / redactor	Anders Tempelman
Director artístico	Olle Mattson
Productor de la agencia	Lasse Pettersson
Realizador	Jonas Åkerlund
Director de fotografía	Erik Broms
Productora	Pettersson & Åkerlund