Gatorade - "The Gatorade Fastest Run"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Premios

7570

Marca: Gatorade
País: Australia

Anunciante: PepsiCo Inc.

Título	The Gatorade Fastest Run
Agencia	TBWA\Sydney
Campaña	The Bolt Rate
Anunciante	PepsiCo Inc.
Marca	Gatorade
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Bebidas gaseosas
Filosofía	Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run. Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season. The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer. Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’. A video has been created which will run on social media channels.
Medio	Televisión y Cine
Duración	110 seconds
Responsable de la creación	Andy DiLallo
Creative Director	Russ Tucker
Productor de la agencia	Annabel Jewers
General Manager	Fiona Milliken
Account Director	Jade Glashoff
Account Manager	Ali Bates
Ejecutivo de cuentas	Asheden Hill
Account Executive	Caitlin Jokovic
Design Director	Chris Mawson
Director artístico	Dan Smith
Responsable de conceptos / redactor	Douglas Hamilton
Responsable de conceptos / redactor	Nick McHugh
Strategic Planner	Natalie Rempalski
Director	Paul Middleditch
Executive Producer	Peter Masterton
Director de fotografía	Daniel Ardilley
Post Production	The Editors
Post Producer	Daniel Fry
Editor	Jess Mutascio
Online	Soren Dyne
Grade	Marcus Timpson
Marketing Manager	Jamie Bruce
Actor /Celebridad	Usain Bolt