| Título | Equipo (60 sec) |
| Agencia | 180 Amsterdam |
| Campaña | adidas +10 |
| Anunciante | adidas |
| Marca | adidas |
| Posted | Junio 2006 |
| Sector Empresarial | Comunicación institucional |
| Lema | Impossible Is Nothing |
| Sinopsis | Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff. SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Francia, Alemania |
| Productora | Stink Films |
| Actor /Celebridad | Djibril Cissé |
| Actor /Celebridad | Ricardo Kaká |
| Actor /Celebridad | Zinedine Zidane |
| Actor /Celebridad | David Beckham |
| Actor /Celebridad | Franz Beckenbauer |
| Actor /Celebridad | Oliver Kahn |
| Actor /Celebridad | Juan Roman Riquelme |
| Actor /Celebridad | Gonzalez Raúl |
| Actor /Celebridad | Michael Ballack |
| Actor /Celebridad | Jermain Defoe |
| Actor /Celebridad | Michel Platini |
| Actor /Celebridad | Frank Lampard |
| Actor /Celebridad | Shunsuke Nakanura |
| Director creativo | Andy Fackrell |
| Responsable de conceptos / redactor | Lee Hempstock |
| Responsable de conceptos / redactor | Richard Bullock |
| Director artístico | Chris Landy |
| Director artístico | Andy Fackrell |
| Productor ejecutivo agencia | Cedric Gairard |
| Productor adjunto agencia | Sarah Billens |
| Realizador | Ivan Zacharias |
| Productor ejecutivo | Daniel Bergman |
| Productor | Nick Landon |
| D.O.P/Lighting Cameraman | Jan Velicky |
| Montador | Filip Malasek@ Roboto |
| Música | MassiveMusic |
| Compositor de música | RJD2 |
| Compositor de música | Dave Hubbard |
| Empresa de creación sonora | Alex Joseph@ Soundeluxe |
| Arreglista | Alex Joseph@ Soundeluxe |
| Sound Mix | Raja Sehgal |
| Jefe de cuentas | Dan Gibson |
| Jefe de cuentas | Mark Schermers |
| Jefe de cuentas | Nicolas Kettelhake |
| Supervisor depublicidad | Uli Becker |
| Supervisor depublicidad | Arthur Höld |
| Supervisor depublicidad | Levin Reyher |
| Supervisor depublicidad | Andrew Lux |
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