Título | Operation: Total Support |
Agencia |
The Borenstein Group, Inc.
|
Campaña |
Operation Total Support - United States Army
|
Anunciante |
United States Army
|
Marca |
HRsolutions
|
Posted | Abril 2006 |
Sector Empresarial | Otros
|
Lema | Operation: Total Support |
Filosofía | Leveraging Army's latest brand identity, The Borenstein Group responded by creating a professional-grade collateral system that helped Army present this program's capabilities with confidence at multiple conferences, with coherent business-oriented awareness messages that assured positive acceptance. |
Problema | When the United States Army HRsolutions program was ready to launch the most comprehensive Human Resource Support Contract, it called upon The Borenstein Group create and design a new marketing collateral system that will empower field commanders to easily identify the benefits of using HR services for their Army units. |
Medio |
Folletos
|
Mercado | Estados Unidos |
Director ejecutivo de creación |
Gal Borenstein
|
Ejecutivo de cuentas |
Allyson Jacobsen
|
Director creativo |
Clayton Tompkins
|