Lucidiom - "Beyond 4x6"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Estados Unidos

2292

Título	Beyond 4x6
Agencia	The Borenstein Group, Inc.
Campaña	Beyond 4x6 - Lucidiom
Anunciante	Lucidiom
Marca	Lucidiom
Posted	Abril 2006
Sector Empresarial	Revelado fotográfico
Lema	Your Business. In Focus.
Sinopsis	Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Filosofía	The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Medio	Sitios de Internet
Mercado	Estados Unidos
Más información	www.lucidiom.com
Director ejecutivo de creación	Gal Borenstein
Director creativo	Clayton Tompkins