Leros - "Your Ship Has Come In"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Estados Unidos

2144

Título	Your Ship Has Come In
Agencia	The Borenstein Group, Inc.
Campaña	Your Ship Has Come In
Anunciante	Leros Technologies
Marca	Leros
Posted	Abril 2006
Sector Empresarial	ISP comercial, servicios e ingeniería informatica
Lema	Welcome Aboard
Sinopsis	Leros Technologies, a innovative provider of ERP/Telecom solutions for growing businesses, discovered that their prospects were getting lost in the sea of techno-jargon and network diagrams. They needed a simpler and clearer message. Leros hired technology marketing experts, The Borenstein Group, to help prospects realize the value of its superior service platform.
Filosofía	Through a powerful message of inclusion, a new collateral system invited prospects to come onboard and not let technology pass them by. The Borenstein Group created a memorable marketing metaphor that quickly and clearly entices business executives to learn more, while subtly conveying the dangers of what could happen if they don't. Prospects could now grasp the advantages of using Leros Technologies at a glance. And thanks to LEROSnet, growing businesses now have a new Port of Callsuccess.
Medio	Folletos
Mercado	Estados Unidos
Director ejecutivo de creación	Gal Borenstein
Director creativo	Clayton Tompkins