Título | Holidays Without Internet |
Agencia | Leo Burnett Schweiz |
Campaña | Holidays without Internet |
Anunciante | Switzerland Tourism |
Marca | Switzerland Tourism |
Posted | Noviembre 2011 |
Sector Empresarial | Transportes, viajes y turismo |
Sinopsis | People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account. |
Filosofía | Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland. |
Resultado | After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000. |
Medio | Case Study |
Director creativo | Peter Brönnimann |
Responsable de conceptos / redactor | Peter Brönnimann |
Director artístico | Dana Wirz |
Director ejecutivo de creación | Martin Spillmann |