Skoda - "Review Hacking"

DDB Paris

DDB Paris PARIS, Francia

Premios

7568

Marca: Skoda
País: Francia

Anunciante: Volkswagen Group

Título	Review Hacking
Agencia	DDB Paris
Campaña	Review Hacking
Anunciante	Volkswagen Group
Marca	Skoda
Posted	Julio 2023
Sector Empresarial	Automóviles
Filosofía	In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
Medio	Case Study
Duración	84 seconds
Director de publicidad	Antoine Weil
Director de publicidad	Marie-Charlotte Bosvieux
Director de publicidad	Céline Hahn
Director de publicidad	Marc Salaud
Agency	TRACK DDB°
Responsable de la creación	Alexander Kalchev
Director creativo	Benjamin Dessagne
Director creativo	stephane santana
Account Management	Vincent Leorat
Account Management	Coralie Bouillier
Account Management	Paul Pieuchot
Head of Social Media	Pierre Guengant
Social Media Manager	Edouard Frapier
Community Manager	Maxime Yeh