McCain - "The Golden Oven"

FCB Canada

FCB Canada Toronto, Canadá

4532

Título	The Golden Oven
Agencia	FCB Canada
Campaña	The Golden Oven
Anunciante	McCain
Marca	McCain
Posted	Noviembre 2021
Sector Empresarial	Comida
Sinopsis	The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes.
Medio	Case Study
Responsable de la creación	Nancy Crimi-Lamanna
Responsable de la creación	Jeff Hilts
Director creativo adjunto	Marty Hoefkes
Director creativo adjunto	Michael Morrelli
Managing Director	Ricky Jacobs
Group Account Director	Ravi Singh
Jefe de cuentas	Chris Flynn
Broadcast Producer	Carol Boate
Director de proyectos	Kendra Plantt
Director de proyectos	Sadaf Ghandehari
Chief Strategy Officer	Shelley Brown
Planificador de cuentas	Malav Naik
Senior Director	Joanna Janisse
Planificador de cuentas	Joanna Janisse
Realizador	Andrea Neale
Sr. Connection Planner	Raina Resplandor
Productora	FuelContent
Productor ejecutivo	Stef Fabich
Montaje	FuelContent
Montador	Jonathan Garofalo
After Effects	Jonathan Garofalo
Montador	Vanessa Di Staulo
After Effects	Vanessa Di Staulo
Web Developer	Promotional Solutions
VP Marketing	Bryan McCourt
Marketing Director	Michael Embir