BMO Bank - "Financial Fairness"

FCB Canada

FCB Canada Toronto, Canadá

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Marca: BMO Bank
País: Canadá

Anunciante: BMO

Título	Financial Fairness
Brief	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Agencia	FCB Canada
Campaña	Remove gender bias from dictionaries
Anunciante	BMO
Marca	BMO Bank
Posted	Diciembre 2020
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Problema	BMO has a strong track record of championing the advancement of women – from the bank’s long-standing support of women entrepreneurs, to achieving 40% female leadership within the bank itself. In an industry that’s traditionally run by men, for men, BMO stands out as a bank that invests in women. BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Medio	Interactivo
Productora	Untitled Films
Montaje	Rooster Post Production
Postproducción	Alter Ego
Responsable de la creación	Nancy Crimi-Lamanna
Responsable de la creación	Jeff Hilts
Director del grupo de creación	Andrew McPhee
Director del grupo de creación	Jeremiah McNama
Director creativo adjunto	Elma Karabegovic
Responsable de conceptos / redactor	Shannon McCarroll
Broadcast Producer	Anne Marie Martignago
Chief Strategy Officer	Shelley Brown
Planificador de cuentas	Eryn LeMesurier
Managing Director	Tracy Little
Group Account Director	Erin Howes
Director de cuentas	Allison Lochhead
Jefe de cuentas	Ali Gayowski
Director de proyectos	Camille Vangroll
Realizador	Hubert Davis
Productor ejecutivo	Peter Davis
Productor delegado	Trudy Turner
Director de fotografía	Kiel Milligan
Montador	Michelle Czukar
Productor ejecutivo	Samantha MacLaren
Colorista	Eric Whipp
Flame Artist	Darren Achim
Música	Apollo
Music Director	Daenen Bramberger
Compositor de música	Daenen Bramberger
Productor ejecutivo	Tom Hutch
Casting	Shasta Lutz
Casting	Jigsaw Casting
Media Agency	Um