| Título | Truck-Thru |
| Agencia | FCB Canada |
| Campaña | Truck-Thru |
| Anunciante | Fountain Tires |
| Marca | Fountain Tires |
| Posted | Diciembre 2020 |
| Sector Empresarial | Accesorios y servicios de automoción |
| Sinopsis | Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line. |
| Problema | Fountain Tire, a Canadian tire and auto-service retailer, is a brand dedicated to being a drivers’ trusted partner on the road, helping them with any and every problem. The challenge was to demonstrate Fountain Tire’s commitment to the commercial industry to increase top of mind awareness, drive 30 new leads, and increase commercial sales by $1,000,000. |
| Responsable de la creación | Nancy Crimi-Lamanna |
| Responsable de la creación | Jeff Hilts |
| Director del grupo de creación | Matt Antonello |
| Director del grupo de creación | Noel Fenn |
| Responsable de conceptos / redactor | Shannon McCarroll |
| Director artístico | Tayler-Lee Resar-Teese |
| Director artístico | Mark Mason |
| Productor de la productora | Christine Michalejko |
| Chief Strategy Officer | Shelley Brown |
| Planificador de cuentas | Eryn LeMesurier |
| Director de cuentas | John Pace |
| Ejecutivo de cuentas | Chris Flynn |
| Director de proyectos | Adrian Bailon |
| VP Managing Director | Chris Perron |
| Productora | Anthill Films |
| Productor delegado | Scott Jewett |
| Managing Partner | Ian Dunn |
| Productor ejecutivo | Ian Dunn |
| Director de fotografía | Jason Manning |
| Cámara (persona) | Zach Rampen |
| Montaje | The Editorial Factory |
| Montador | John Evans |
| Transfer | Slim Post |
| Productor de la productora | Alex DAvolio |
| Producción de sonido | Vapor RMW |
| Realizador | Ted Rosnick |
| Ryan Chalmers | |
| Productor de la productora | Kat Stewart |
| Producción | Fuel Content |
| Print Producer | Bruce Ellis |
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