Scope - "Valentine's Day"

Grey London

Grey London London, Reino Unido

5549

Título	Valentine's Day
Agencia	Grey London
Campaña	End the Awkward
Anunciante	Scope
Marca	Scope
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Lema	Just one in twenty people has asked out or dated a disabled person. Kiss awkward goodbye this Valentine's Day. Click the yellow button below to find out how to be a real smoothie.
Sinopsis	This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media.
Medio	Web Film
Duración	156 seconds
Más información	https://www.scope.org.uk
Director creativo	Vicki Maguire
Dirección artística	Jamie Starbuck
Dirección artística	Lex Down
Director de cuentas	Sophie Fredheim
Responsable de cuentas de agencia	Fay Taylor
Creative Producer	Paul Millar