Johan Polhem
Director at Ogilvy Singapore
Ultimo, Australia
TítuloMuse vs Human Trafficking
Agencia
Campaña Muse vs Human Trafficking - MTV EXIT
Anunciante MTV EXIT
Marca MTV EXIT
Fecha de primera difusión/publicación 2010 / 9
Sector Empresarial Derechos Humanos
Lema Some things cost more than you realise
Filosofía Produced for the band's track MK Ultra from the album The Resistance, the video will premiere globally across all of MTV's properties on-air and on-line on Friday, September 17, 2010. This video is the third in a series of award winnning music video collaborations to highlight the dangers and impact of human trafficking that launched in 2008 with Radiohead for their track All I Need, and was followed up with the killers in 2009 with a video by David Slade (Twilight: Eclipse) for the song Goodnight, Travel Well.
Problema MTV EXIT (End Exploitation and Trafficking) and alternative rock band Muse, in partnership with USAID, have announced the release of a music video that dramatically highlights the dangers and impact of human trafficking. The video was unveiled in special preview screenings during the band's Wembley Stadium concerts on September 10th and 11th.

It provides insight into the realities of trafficking, in particular the trafficking of children and women into forced prostitution, forced labour and domestic servitude and provides a link to information about how people can help to end exploitation and trafficking.
Resultado This music video represents an innovative and creative way to fuse musical content with MTV's pro-social messaging. The MK Ultra video will be released globally accross all of MTV's platforms in 168 countries. It has the potential to reach more than 500 million households worldwide, delivering a powerful message to audiences about modern day slavery.
Medio Web Film
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Miembro del equipo creativo
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Música
Producción de sonido
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