Pogo Automatic - "You're Good to Pogo: Pickleball (6s)"

Cutwater

Cutwater San Francisco, Estados Unidos

1487

Marca: Pogo Automatic
País: Estados Unidos

Anunciante: Intuity Medical

Título	You're Good to Pogo: Pickleball (6s)
Agencia	Cutwater
Campaña	You’re Good to Pogo
Anunciante	Intuity Medical
Marca	Pogo Automatic
Fecha de primera difusión/publicación	2023 / 8
Sector Empresarial	Médico Equipo
Sinopsis	Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®.
Medio	Televisión
Duración	6 seconds
Agency	Cutwater
Founder	Chuck McBride
Responsable de la creación	Chuck McBride
Principal	Christian Hughes
President	Christian Hughes
Director artístico	Alexandra Ebright
Head of Media	Lizzy Ryan
Communication	Lizzy Ryan
Group Account Director	Matt Allen
Director de proyectos	Ana Elejalde
Producción	Hungry Man
Realizador	Hank Perlman
Productor ejecutivo	Caleb Dewart
Managing Partner	Caleb Dewart
Responsable de la producción	Franchesca McDowell
Productor	Matt O Brian
Director de fotografía	Adam Beckman
Jefe de decorados	Latisha Duarte
Editorial	Hungry Man
Montador	Mike Feldman
Post	Brickyard VFX
Efectos especiales	Brickyard VFX
Lead VFX	Sean McLean
Productor	Ellen Schmitt
Post	Royal Muster
Colorization	Royal Muster
Productor ejecutivo	Thatcher Peterson
Colorista	Gregory Reese
Post	Lime Studios
Mix	Lime Studios
Mixer	Tom Paolantonio
Director of Creative Operations	Viktor Torbjörnsen
VP of Marketing	Dave Yamauchi
Senior Director	Praveen Chopra
Marketing Manager	Bridgett Marion
Director Customer Experience	Kim Panos
Director creativo	Amy Su
Responsable de conceptos / redactor	Mike Ennen
Scenic Designer	Patrick Nelson
Director artístico	Emma Shepler
Productor ejecutivo	Doug Stivers
Strategist	Uma Mantravadi
Director of Social Strategy	Justin Juul
Social Media Project Manager	Juliana Rios
Head of Social Media	Joseph Gudino
Media Strategist	Gavin Faucette
Director de cuentas	Grace Fiset
Ejecutivo de cuentas	Justin Koerner
Efectos especiales	Brody McLean