Título | Jersey Assurance |
Agencia | Momentum Worldwide |
Campaña | Jersey Assurance |
Anunciante | American Express |
Marca | American Express |
Posted | Abril 2019 |
Sector Empresarial | Tarjetas de crédito |
Sinopsis | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
Medio | Web Film |
Duración | |
PR Agency | PMK•BNC |
Digital Agency | Digitas |
Media Agency | MindShare |
Productora | Hungry Man |
Content Edit House | Rock Paper Scissors |
Content Production | Versus |
EVP Global Account Director | Christine Shoaf |
Responsable de la creación | Omid Farhang |
Director ejecutivo de creación | James Robinson |
SVP Director of Production | Spring Clinton |
VP Director | Ian Fettinger |
VP Creative Director | Bharat Kumar |
VP Creative Director | Marcelo Ramirez |
Director Strategy | Dane Jensen |
Director creativo adjunto | Greg Tatum |
Senior Account Manager | Ron Beach |
Senior Copywriter | Bob Tallman |
Director artístico | Christie Kim |
Director artístico | James Barrett |
Producer Content | Robert Mulligan |
Director de proyectos | Samantha Nesto |
Studio Production Manager | Richard Difuria |
Ejecutivo de cuentas | Hallie Murdock |
Agency | Wasserman + Partners Advertising |