Título | You're Good to Pogo: Bathroom |
Agencia | Cutwater |
Campaña | You’re Good to Pogo |
Anunciante | Intuity Medical |
Marca | Pogo Automatic |
Fecha de primera difusión/publicación | 2023 / 8 |
Sector Empresarial | Médico Equipo |
Sinopsis | Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®. |
Medio | Televisión |
Duración | |
Agency | Cutwater |
Founder | Chuck McBride |
Responsable de la creación | Chuck McBride |
Principal | Christian Hughes |
President | Christian Hughes |
Director artístico | Alexandra Ebright |
Head of Media | Lizzy Ryan |
Communication | Lizzy Ryan |
Group Account Director | Matt Allen |
Director de proyectos | Ana Elejalde |
Producción | Hungry Man |
Realizador | Hank Perlman |
Productor ejecutivo | Caleb Dewart |
Managing Partner | Caleb Dewart |
Responsable de la producción | Franchesca McDowell |
Productor | Matt O Brian |
Director de fotografía | Adam Beckman |
Jefe de decorados | Latisha Duarte |
Editorial | Hungry Man |
Montador | Mike Feldman |
Post | Brickyard VFX |
Efectos especiales | Brickyard VFX |
Lead VFX | Sean McLean |
Productor | Ellen Schmitt |
Post | Royal Muster |
Colorization | Royal Muster |
Productor ejecutivo | Thatcher Peterson |
Colorista | Gregory Reese |
Post | Lime Studios |
Mix | Lime Studios |
Mixer | Tom Paolantonio |
VP of Marketing | Dave Yamauchi |
Consejero creativo | Tamara Bayne |
Senior Director | Praveen Chopra |
Marketing Manager | Bridgett Marion |
Director Customer Experience | Kim Panos |
Director creativo | Amy Su |
Responsable de conceptos / redactor | Mike Ennen |
Scenic Designer | Patrick Nelson |
Director artístico | Emma Shepler |
Productor ejecutivo | Doug Stivers |
Strategist | Uma Mantravadi |
Director of Creative Operations | Viktor Torbjörnsen |
Director of Social Strategy | Justin Juul |
Social Media Project Manager | Juliana Rios |
Head of Social Media | Joseph Gudino |
Media Strategist | Gavin Faucette |
Director de cuentas | Grace Fiset |
Ejecutivo de cuentas | Justin Koerner |
Efectos especiales | Brody McLean |