| Título | Moldy Whopper 01 Day 28 |
| Agencia |
Ingo
|
| Campaña |
Moldy Whopper
|
| Anunciante |
Burger King
|
| Marca |
Burger King
|
| Fecha de primera difusión/publicación |
2020 / 2
|
| Producto |
Moldy Whopper
|
| Sector Empresarial | Restaurantes y comida rápida
|
| Sinopsis | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% |
| Medio |
Prensa y publicaciones
|
| Director ejecutivo de creación |
Björn Ståhl
|
| Director artístico |
Max Hultberg
|
| Responsable de conceptos / redactor |
Magnus Ivansson
|
| Planificador de cuentas |
Simon Stefansson
|
| Director de cuentas |
Rickard Allstrin
|
| Responsable de cuentas de agencia |
Mia Melani
|
| Final Art Work |
Åsa Eklund
|
| Final Art Work |
Alexander Lundvall
|
| Director técnico |
Stefan Kindgren
|
| Global Chief Creative Officer |
Pancho Cassis
|
| Managing Partner |
Pancho Cassis
|
| Director del grupo de creación |
Fernando Pellizzaro
|
| Director del grupo de creación |
Jean Zamprogno
|
| Director artístico |
Camilo Jiménez
|
| Director artístico |
Sergio Takahata
|
| Director de cuentas |
Stefane Rosa
|
| Productor ejecutivo |
Carlos Torres
|
| Global Chief Creative Officer |
Bruno Bertelli
|
| Responsable de la creación |
Eduardo Marques
|
| Responsable de la creación |
Jorg Riommi
|
| Director ejecutivo de creación |
Pablo Dachefsky
|
| Director artístico |
Ivan Montebello
|
| Responsable de conceptos / redactor |
PABLO MURUBE
|
| AGENCY |
DAVID Miami |
| Agency |
Publicis |
| Photographer |
Pål Allan |
| Food stylist |
Anna Lindblad |
| Photo assistant |
Erik Ögnelooh |
| DOP |
Viktor Kumlin |
| Graffer |
Kalle Dahlberg |
| Art buyer / Producer |
Jenny Steggo |
| Producer and director |
Markus Ahlm |
| Producer |
Lena von der Burg |
| Online |
Erik Lindahl / Colony |
| Sound |
Quint Starkie |
| Grade |
Jean-Claude Soret, MPC London |
| Music Supervisor & Intro Composer |
Maria Moritz, Stephan Moritz |
| Music, Director |
Danny Simon |
| Co-Founder |
Ryan Schinman |
