Título | The Entrance Interactive Film |
Agencia | Wieden + Kennedy Amsterdam |
Campaña | Open Your World |
Anunciante | Heineken |
Marca | Heineken |
Fecha de primera difusión/publicación | 2011 / 1 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Filosofía | Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality. |
Medio | Web Film |
Banda Sonora | The Golden Age |
Productora | Sonny London |
Productor | Tony Stearns |
Realizador | Fredrik Bond |
Productor | Alice Grant |
Director ejecutivo de creación | Mark Bernath |
Director ejecutivo de creación | Eric Quennoy |
Director artístico | Alvaro Sotomayor |
Responsable de conceptos / redactor | Roger Hoard |
Responsable de conceptos / redactor | Carlo Cavallone |
Broadcast Director | Erik Verheijen |
Director de cuentas | Clay Mills |
Responsable de cuentas de agencia | Jasmina Krnjetin |
Planning Director | Martin Weigel |
Digital Content Director | Nick Rutter |
Digital Content Photographer | Hugo Stenson |
Digital Content Producer | Carla Genoud |
Business Affairs Manager | Karen Crossley |
Business Affairs Manager | Julie Balster |
Digital Content Art Director | Philip Brink |
Digital Content Copywriter | Hugo van Woerden |
Digital Content Producer | Ross Plummer |
Videographer | Rene Pannevis |
Global Brand Director | Cyril Charzat |
Global Communications Manager | Sandrine Huijgen |
Global Communication | Josefien Olij |
Global Communication | Rachel Ljzendoorn |