Walkers - "Fall in love with the Groove"

AMV BBDO

AMV BBDO London, Reino Unido

19669

Título	Fall in love with the Groove
Agencia	AMV BBDO
Campaña	Fall in love with the Groove
Anunciante	PepsiCo Inc.
Marca	Walkers
Fecha de primera difusión/publicación	2011 / 4
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Sinopsis	Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Medio	Televisión
Productora	Weilands
Producción de sonido	Wave Studios
Responsable de conceptos / redactor	Mike Sutherland
Director artístico	Ant Nelson
Agency Planner	Tom White
Media Agency	OMD (Orchestral Manoeuvres in the Dark)
Realizador	Paul Weiland
Productor	Weilands Bohuslavova
Postproducción	The Mill London
Producción de sonido	Sound Tree
Actor /Celebridad	Elle MacPherson
Actor /Celebridad	Gary Lineker