Título | Creativity |
Agencia | Most Likely To |
Campaña | End Ageism |
Anunciante | San Francisco Department for Disability and Ageing Services |
Marca | San Francisco Department for Disability and Ageing Services |
Posted | Julio 2020 |
Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
Sinopsis | Five young faces with old eyes superimposed each personify one of five attributes that “never gets old,” specifically passion, leadership, creativity, courage and intelligence. The campaign runs as hanging street banners, as giant wallscapes, and on transit media including train station digital display, bus tails and bus shelters. |
Medio | Prensa y publicaciones |
Director creativo | Mark Butorac |
Director artístico | Mark Butorac |
Responsable de conceptos / redactor | Trent Farr |
Fotógrafo | Peter Samuels |