| Título | 125 lives |
| Agencia | adam&eveDDB |
| Campaña | The Last Photo |
| Anunciante | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Fecha de primera difusión/publicación | 2022 / 6 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | Suicidal doesn't always looks suicidal |
| Sinopsis | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Medio | Billboard |
| Sonido | Wave Studios |
| Montaje | Final Cut |
| Colorization | Rascal |
| Director ejecutivo de creación | Mike Sutherland |
| Ingeniero de sonido | Jeff Smith |
| Music Supervision | James Radford |
| Diseñador | Scott Silvey |
| Miembro del equipo creativo | Andy Clough |
| Miembro del equipo creativo | Richard McGrann |
| Responsable de la creación | Richard Brim |
| Responsable de la producción | Jack Bayley |
| Colorista | James Bamford |
| Responsable de la producción | Ben Sharpe |
| Director ejecutivo de creación | Ant Nelson |
| Realizador | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Postproducción | James Ireland |
| Montador | James Rosen |
| Assistant Producer | Jake Parker |
| Productor de sonido | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Productor ejecutivo | Carmen De Witt |
| Ingeniero de sonido | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Productora | Cain&Abel |
| Música | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
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